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Should Marketers concentrate on getting Brands to Consumers or Consumers to...

If this sounds like chicken and egg to you then think again. Yes, marketers are generally pretty good at splitting hair, but here the story is different. Indeed, the first part of this Marketing...

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A Crisis of Value ?

Our modern society is going through profound changes. It is my belief that those changes are affecting the way we perceive Value. Firstly: With the internet allowing everyone instant access to...

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